Melon Optics
Vantage Lens Campaign
A product launch campaign with 15 athletes, capturing storytelling, lifestyle and portraits with the product in real outdoor settings and how it’s used by athletes on trail. The brand wanted the campaign to feel authentic and personal, highlighting real experiences rather than direct advertisement.
The brief was to document a selection of the athletes on trail, creating four Instagram reels that focus on their adventures and personalities rather. Aswell as still content and B roll video for use acros social media and advertising.
