The Orbea Rise LT

The brief was to showcase the bike and its attributes in a exciting manner with an aim to increase visibility and reach a wider audience than their original release media was catered for. They were after longer shots, more relatable content to the average rider that showed the bike being put through its paces, lots of slow motion footage highlighting the frame also with an emphasis towards the motor which is the selling feature of this bike. 

The team at Orbea brought in Laurie Arthur, one of their own brand ambassadors as the talent for the shoot. They wanted to see Laurie throwing the bike around to show how playful the bike is for an Ebike, which are typical considered sluggish and heavy and wanted the video feel to fit Laurie’s style of riding.